Wednesday, January 28, 2009

Wanted: World-class nickname for Toronto

For this city to market itself globally, it needs to find an identity that is easily understood
Jan 25, 2009 04:30 AM

Comments on this story (247) John Spears URBAN AFFAIRS REPORTER

Paul Sutherland still remembers the day back in the early '90s when Galen Weston approached North York politicians about his idea of relocating United Nations headquarters to the northeast corner of Yonge St. and Highway 401.

It's the kind of big, almost outrageous idea that Sutherland, a former North York councillor, says Toronto needs to consider in rejuvenating its economy.

Sutherland's was one of the more provocative thoughts voiced as Invest Toronto, the city's fledgling investment attraction agency, canvassed more than 100 business, academic, labour and community leaders across the city this week about how to promote jobs, investment and excitement in Toronto.

Invest Toronto and its sister agency, Build Toronto, were created by splitting up the city's former development agency, the Toronto Economic Development Corp. Build Toronto's job will be to develop city-owned property. Learn more.

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